Extraordinary futures start here

St George’s, University of London

St George’s University of London is the only university in the UK to share its campus with a Hospital and is unique in delivering only health science courses. These two facts were the essentials in the brief for a poster campaign. The two headlines ‘Health Sciences are all we do’ and ‘Extraordinary futures start here’, course list, url, brand and blue colour scheme comprised the design solution. We continued the idea and visual scheme for the undergraduate prospectus design by developing the campaign concept on headings and commissioning Lee Funnell for the clinical practice led photography. The prospectus ‘kit’ comprised a compendium with information about – and impressions of – St George’s, booklets giving detailed information for each course and a folder for course booklets. To take the messages further, we designed a series of cards for open days and UCAS fairs.