Tokyo fashion show

University of the Arts London

A high profile networking event was to be held at the Ambassador’s Residence in the British Embassy, Tokyo. Initiated by the International Development office, the intention was to reinforce the bond that exists between University of the Arts London and the Japanese business community – and to celebrate a shared commitment to art and design education. We designed an event programme that would promote the University and its five colleges to a wider audience – among them potential investors. The format is inspired by paper folding and the tactile quality of fabric. When folded out to reveal the fashion show programme, a brochure promoting the University is discovered.